In 2015, the Specialty Foods Association established its own “Hall of Fame.” A year later, Geno Biggi was honored for his role in pioneering and building the specialty food industry. Barry Levenson, curator of the National Mustard Museum said of Geno: “He never ceases to amaze me. He still comes up with new mustard flavors that seem to anticipate the hottest trends in taste. He’s not only imaginative; he is also fearless. Not every flavor will take off, but he is willing to commit to adventurous flavors.” Geno was humbled by the notable honor and expressed thanks to everyone who has helped Beaverton Foods succeed for over 90 years. He takes great pride in watching his business be passed to third and fourth generations and wonders what his mom would think about how the company has grown.