In the late 1950s, brokers in the Portland area wouldn’t accept Beaver Brand products – claiming there was no market for specialty mustard and too many brands of horseradish. Since there was “no space” on the grocery store shelves, Geno decided to market his products in “dump bins” in the deli department. He placed 11 cases of assorted 4 oz products priced at 69 cents apiece. They sold like crazy! Shoppers loved the products and grocery stores loved the arrangement because the cases took up no shelf space. Several years later, a few stores allowed Beaver Brand products on the selves of their mustard sections. Today you can find Beaver Brand products in grocery stores all across America, the UK, and Canada.