In 1960, a broker showed Geno a new style of Russian Sweet Extra Hot Mustard. The flavor was good, but the product separated from the bottom of the jar and quickly became discolored. As usual, Geno accepted the challenge. He began experimenting with a new formula and discovered a way to enhance the flavor without the separation or discoloration. The product sold to stores throughout the country! Geno realized that his small company would have to produce original, high-quality flavors in order to compete in what was emerging as the specialty food industry. The experience clarified his vision for what is now the Beaverton Foods of today – with over 100 unique and delicious products.