In 1964, Geno met a man named Irvin and his father who owned a large specialty food company in Vancouver, Canada. The pair was impressed with Beaver Brand horseradish, and the relationship grew quickly. Irving pioneered the distribution of Beaver Brand products in Canada – Beaverton Foods’ first international market. Irvin came to be one of the brand’s best distributors – and a close friend. Geno will always remember Irvin as a hard worker and great friend.