New Look, Same Great Taste
In 2020, Beaverton Foods completed a two-year rebranding process to highlight its successes over the past 91 years and celebrate a history that spans 4 generations of family members into present day. The labels include two “showcase” products featuring Grandma Rose (Founder) and Geno Biggi (Chairman). The updated Beaver logo includes a “Made in Oregon” stamp – the state to which Grandma Rose immigrated in the late 1800s. You’ll also find the tagline “It’s a winner!” on each label – a phrase Geno used after he developed a formula. In fact, Beaverton Foods has won more quality awards than any other brand in the specialty food category. That’s why CEO, Domonic Biggi, says: “We know with confidence that when consumers share our family of products with their friends and family they will understand and agree why we say: ‘It’s a winner!’ on our label.”
