In 2020, Beaverton Foods completed a two-year rebranding process to highlight its successes over the past 91 years and celebrate a history that spans 4 generations of family members into present day. The labels include two “showcase” products featuring Grandma Rose (Founder) and Geno Biggi (Chairman). The updated Beaver logo includes a “Made in Oregon” stamp – the state to which Grandma Rose immigrated in the late 1800s. You’ll also find the tagline “It’s a winner!” on each label – a phrase Geno uses to this day after he develops a formula. In fact, Beaverton Foods has won more quality awards than any other brand in the specialty food category. That’s why CEO, Domonic Biggi, says: “We know with confidence that when consumers share our family of products with their friends and family they will understand and agree why we say: ‘It’s a winner!’ on our label.”

In 1929 Rose Biggi began Beaverton Foods by bottling horseradish in the cellar of her farmhouse to help her family endure the Great Depression. Such humble beginnings have given way to America's favorite specialty condiment company.

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