One day in the early 1950s, Geno made his usual roast beef sandwich by putting horseradish on one side of the bread and mayonnaise on the other. Then an idea hit him: why not mix the two? The result was America’s first Cream Style Horseradish. Geno eventually developed a shelf-stable variety and a new, whipped horseradish product as well. Beaverton Foods continues to sell its Cream Style Horseradish in grocery stores around the country today.