In 1972, the famous Swiss Colony stores in California asked Geno to produce a sweet mustard for their brand. He worked up several formulas using sugar, but each failed when blended in factories. Geno was just ready to give up on the project when he met a local honey farmer in Beaverton. He took a few honey samples home and decided to try one more formula. To his surprise, it was perfect! Swiss Colony began selling it under its label. Unbeknownst to Geno, this was the first sweet hot mustard made with honey.
Geno wanted to test this product on the public himself. He found that most people liked the sweet flavor, but didn’t like their mustard “hot,” so he developed a sweet honey mustard formula under his own Beaver Brand label. Beaver Honey Mustard became a huge success and helped Beaverton Foods achieve notoriety.
As years passed, other companies began copying the formula. To this day, Geno takes great pride that a small company in Beaverton played a part in launching what would soon become the specialty mustard industry with the advent of honey mustard.