In the 1980s, Beaverton Foods decided to make some label improvements. Distributors were finally taking notice of Beaver Brand products and the company wanted to make sure customers could find their products on shelves. At the time, Beaver Brand was only selling small, 4 oz jars with little space. The new labels included a larger Beaver Brand head, rich colors, and large letters. They were a success! Customers could see the products and they were much easier to locate on shelves. Today, every Beaverton Foods label continues the tradition of large fonts and bright colors.