Until this point, Beaverton Foods was still called Beaverton Horseradish company. A broker advised Geno that the business would be limited to only horseradish if he didn’t change its name. Since Geno was already producing mustard at the time, he began brainstorming a new name. One day at an Oregon State football game, he noticed the Oregon State beaver icon. Shortly after, he met with a local artist who created many varieties of beaver logos. Geno eventually decided to stick with one beaver head in particular – the face of Beaver Brand ever since.

In 1929 Rose Biggi began Beaverton Foods by bottling horseradish in the cellar of her farmhouse to help her family endure the Great Depression. Such humble beginnings have given way to America's favorite specialty condiment company.

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