Until this point, Beaverton Foods was still called Beaverton Horseradish company. A broker advised Geno that the business would be limited to only horseradish if he didn’t change its name. Since Geno was already producing mustard at the time, he began brainstorming a new name. One day at an Oregon State football game, he noticed the Oregon State beaver icon. Shortly after, he met with a local artist who created many varieties of beaver logos. Geno eventually decided to stick with one beaver head in particular – the face of Beaver Brand ever since.